BBC Hausa (www bbc hausa com) is a website of serious research, supported by the
British Broadcasting Corporation BBC (African Service) news United Kingdom (UK) and by a
group of experirenced Nigerian educators bring together their joint expertise in hausa language.
The BBC World Service provides international news, analysis and information in English and 32 other languages. BBC Hausa is one of these language services.
BBC broadcast in three African languages services, namely Hausa service, Somali service and Swahili service.
Each language service played a part in the political development of the target areas. It is difficult to be sure how significant this was but some events are worth noting.
The Hausa Service was able to follow closely the constitutional and party political developments that led to the restoration of civilian rule in Nigeria in 1979 and its subsequent collapse in 1984.
The Somali service has been the main, and sometimes the only, source of information on the rapidly changing and complex power struggles over the past few years in Somalia.
As you can imagine, during the early years, the three african language services were not always or everywhere very easy to hear.
BBC hausa service, relying mainly on shortwave transmitters in the UK, the signals reaching East and West Africa were often weak and subject to fading and interference.
Reception of Hausa service was improved by the installation of new and more powerful shortwave transmitters nearer to the target area, in Ascension Island in the Atlantic Ocean in 1966.
But it wasn't until 1988 that the much worse situation in East Africa was put right. The BBC transmitters, opened in that year on Seychelles, transformed the situation and produced a dramatic increase in listening.
Before the Audiences increase, the BBC's weekly audiemces in both Kenya and Tanzania were small. The BBC had far fewer listeners than the German station, Deustche Welle which had transmitters in neighbouring Rwanda.
In the 1980s the BBC's weekly audience for its Swahili programmes among adults were small in Kenya and Tanzania. But, after the Seychelles transmitters were completed, the weekly audience in each country increase dramatically.
Audiences in BBC Hausa service have for a long time been rather larger, and have increased further recently, largely as a result of political circumstances in Nigeria.
Most listeners to the BBC Hausa programmes in Hausa live in the northern part of Nigeria and in the neighbouring Niger. There are also communities of Hausa speakers in serveral other West African states, most notably, Cameroon, Ghana, Ivory Coast, Benin and Burkina Faso.
The BBC World Service, according to the latest information, the Haus service now has about 19.4 million weeekly listeners. The Swahili Service's equivalent figure is 12.6 million.
No meaningful estimates can be made for Somali because of the very limited number of areas that can presently be covered by survey research.
The aim of BBC Hausa.com (www bbc hausa com) facebook/news/radio/
labarai/ shafin farko/ service/ MP3/ Live/ audio/ sport/ online is to
encourage unity amongst hausa speaking people via its website bbc hausa.co.uk service.
The bbchausa online service can achieve this objective if we understand some bbc hausa language, at least, to some extent.
Teachyourselfhausa.com - learning to speak hausa lanugage has successfully translated both the simple and complex sentences, that we all come across in our daily activities.
For anyone who is learning how to speak hausa (not bbchausa) or read or write any of these bbc hausa shafin farko language correctly. The most important word of a sentence is the verb, or adverb therefore, you are advised to take a cognizance of these.
BBC News Hausa (www.bbchausa) or Sky News or CNN Cable Network News do provide an up-to-the-minute news, breaking news,
video, audio, mp3, facebook and feature stories.
Also in the social networking sites bbc hausa face book or cnn facebook. BBC news hausa provides trusted World and UK news as well as local bbc hausa shafin farko and regional perspectives.
In addition, there is a live online sport news, business, science, entertainment, and health and technology news. Breaking news in hausa language (www.bbc hausa.com), sport, TV, radio and a whole lot more.
The Hausa bbc.com or cnn news informs, educates and entertains - wherever you are, whatever your age in a bbchausa language. Sadly, not many people can read hausa bbc (hausa bbc.com) news at the main site bbc hausa www bbc hausa com.
The Bbc Hausa service (www.bbchausa.com) or sometimes refer to as BBC World Hausa services broad cast the latest
international news, features and analysis from African continent, the Asia-Pacific continent, European zone, Latin America,
the Middle East, South Asia, and the United States and Canada.
The bbc hausa staff brings global audiences an impartial news, interviews, newshour, news and analysis of the day's global events, business analysis, investigative journalism, live sports events and hard-hitting news in hausa language.
BBC HAUSA (www. bbc hausa) primary market is Nigeria and other countries where the BBC Hausa Service is received (Niger and Ghana).
Hausa speakers are mostly Muslim although some are Christian. BBC Hausa.com audience groups were mainly Muslim in Kano-Nigeria and Ghana and Niger whilst some Christians and other non-Muslims were in Kaduna.
Nigeria, Niger and Ghana are located in Western Africa. Nigeria is home to around 160 million people and is the most populous country in Africa. Niger (16 million) and Ghana (25 million) are much smaller in population terms.
BBC HAUSA Radio is the dominant medium throughout the region. It is not expensive to listen, the medium doesn't suffer from power supply problems - because radios are usually battery powered and the audience is not required to be literate.
The BBC HAUSA Service broadcast in the Hausa language for one and a half hours a day at the following local times:
BBC HAUSA (www.bbc hausa com) programmes are only available via Short Wave in Nigeria due to the ban on
FM re-broadcast of international services.
In Niger, according to the BBC HAUSA Service, FM partner stations account for over half of all listening, and around 80% of all listening in urban areas whilst Short Wave plays an important role in rural areas. In Ghana, BBC Hausa broadcasts on 101.3FM in the capital, Accra.
BBC Hausa (www.bbc hausa facebook) is the BBC World Service's largest service in terms of the number of listeners. The bulk of listeners are in largely Muslim North Nigeria; a region with significant public diplomacy importance.
The BBC Hausa Service (www.bbc hausa com) has many strengths and it appears to be fulfilling its listening audience well.
There is an overwhelming feeling across the region that the service is a credible and reliable source of news that can be trusted. This is in contrast to perceptions of the local state-run stations.
The BBC Hausa Service can be received throughout the region and its balanced reporting and in-depth analysis are seen as key strengths.
The excellent use of local hausa language and the presence of local correspondents on the ground make the service relevant; this is especially the case in Nigeria.
In Niger and Ghana, there is a feeling that coverage is skewed towards Nigeria (which is by far the biggest market).
The audience in Niger and Ghana would prefer more correspondents in those countries and also felt that the Hausa spoken locally within their countries is different and so the Hausa used by the BBC Hausa Service feels less relevant.
Perhaps the area where the BBC Hausa Service is having the most impact is on shaping perceptions of the United Kingdom UK. People from all audience groups talked of how the positive values of the BBC Hausa Service influence their views about the UK.
Most listener feels that BBCHausa service disseminates information, without distortion, which means they are giving wider audience the clear picture, and therefore the United Kingdom is a Kingdom that does things with open hands.
The main weakness of BBCHAUSA service is the poor quality of the reception throughout the region, outside the main cities in Niger and Ghana.
This is largely due to Nigerian government restrictions on international broadcasters being carried on FM. Short Wave is therefore the way most listeners tune in but reception can be bad.
Poor reception is one of the factors driving the investigation of alternative means of delivery of the service. Internet penetration is still low throughout the region but accessing the BBC Hausa Service online is popular among those with access.
The internet service is more relevant for opinion formers in urban areas but it is unlikely to reach rural audiences and in many areas (especially Niger) even urban audiences.
Television is more widespread but has nothing like the same reach as radio which is still the dominant medium across the region, at least for now. Mobile is potentially a more accessible medium with mobile penetration growing very fast across the region.
BBC Hausa listeners would prefer more programmes that drill down into local issues and also programmes highlighting developments in Africa rather than a perceived focus on negative stories.
Across the region, the day starts with radio for all groups. Some people likes to listen to several news programmes during the morning to hear different perspectives.
Some people switch from Voice of America (VOA) which airs its news at 6am, to BBC Hausa (Shirin Safe at 6.30am, the service's most listened to programme) and then to Radio France International (RFI) at 7am.
The Shirin Safe programme appears to be a key appointment to listen for by most people.
Listening to Voice of America (VOA) was more widespread. Listeners generally seemed to accept that the broadcast was the point of view of America and that helped them to build an all round understanding of issues.
BBC Hausa has a strong influence on society, built from unrivalled heritage in the region, especially Nigeria. The BBC Hausa Service is generally perceived to be a benefit to society in a number of ways:
BBC Hausa (Bbchausa) has become an avenue for disseminating information down to the rural people because the coverage is large.
It has become a brand name for the majority of the Hausa speaking people because they report directly on what is affecting them, be it economic, political or social.
Hausa language is a real strength for the BBCHausa service. The language used by the BBC Hausa Service is almost universally perceived as high quality, standard Hausa.
It is standard, but a typical Sokoto or Zamfara will not get what the BBC Hausa Service is saying.
Using it is a great way of connecting with the Hausa Diaspora as it makes the service more relevant and accessible to all Hausa speakers.
Using the local language gives listeners a sense of ownership of the service as they are able to identify positively with it.
However, there was an exception in Ghana, where most feel the language is too complex or refined for the average Ghanaian Hausa speaker, who would speak a more informal "street" Hausa.
This is a particular problem for younger groups who feel some content is lost because of the form of language used.
In Niger, Hausa is infused with a mixture of French and Djerma. The Hausa used by the BBC Hausa Service is seen as too elitist and academic, again especially for younger groups.
Although, the Hausa used is perceived to be correct and participants saw the language used as a way of improving their Hausa language skills.
Local presence is perceived as a strength of BBC Hausa but Niger and Ghana felt to be under-represented in those countries.
The BBC World Service are expanding into broadband video technology in key languages. BBC Hausa is one of them.
As BBC Hausa audiences migrate away from traditional platforms, online and mobile sites will become increasing important to BBC World service's efforts to build its global audience.
Hence, the BBC World service closely monitor the impact of these changes on audience levels and customer satisfaction, with a view to evaluating the impact of its strategic priorities.
The BBC Hausa is striving to keep pace with industry developments and to respond to these changes quickly and effectively.
The BBC's coverage of British events and systems, such as the London Olympics, the Diamond Jubilee, UK elections and legislation, enables its audience across the Commonwealth and more widely to learn about Britain, and to keep across major UK news stories.
You can explore Bbchausa (bbchausa.com) News website which offer hausa news coverage including
sporting new stories and scores result from the U.K. and the world;
Coverage also includes business, health and weather, hausa news archives, information about the presenters, and audio/mp3/video clips from the major arm of the BBC (British Broadcasting Corporation) responsible for the corporation's news gathering and production of news programs on BBC television.
Bbchausa (www.bbchausa.com) online homepage of the BBC, there is an extensive resource featuring links to all the bbchausa network's interactive and community services, including entertainment, education, news, and sport.